Nationwide Data Collection (NDC) staff regularly undertake pedestrian count and interview surveys. The surveys may vary in scale from a single location to several hundred locations. All our offices have dedicated teams of highly trained and motivated interviewers who undertake pedestrian interviews and counts at numerous survey locations throughout the UK and Ireland.
All NDC interview staff are fully briefed to ensure they are both familiar with the survey questions and the reasoning behind them. NDC staff would be of neat appearance and instructed to be polite at all times to members of the public. A comprehensive survey manual is always provided which clearly sets out the purpose of the survey and detailed instructions, including those relating to interpretation, for each question.
Inadequate supervision can lead to delays and problems at the data processing stages due to incomplete or inaccurate data. It is therefore standard policy within NDC that surveyors are overseen by experienced supervisors.